Tips and Tricks for a High-Converting Website.
The vast majority of websites are looking to convince people to take action from buying a product to signing up to a mailing list. However, with only a few seconds to grab users attention, how do you ensure that people act? In this workshop, you will learn the secret to achieving precisely that.
When you design a website, there is a lot to consider. You need to explain your offering, convey its benefits and, most importantly, ensure that people take action. Unfortunately, according to research and site analytics, you only have about eight seconds to convince people to hang around.
Paul Boag, author of Click! and Conversion Optimisation Specialist, will explore how to optimise your website to encourage users to take action.
By learning from fields such as design, copywriting, psychology and marketing, he will explain how to create a high converting site.
As well as unpacking his secrets to conversion, he will practically apply them by reviewing attendee websites and discussing with the group how they can improve them.
What will you learn?
By attending this workshop, you’ll learn:
- The secrets to creating a high-converting website by optimizing your design, copy, and psychology.
- How to build a compelling value proposition that addresses users’ questions and concerns.
- How to shape people’s perceptions through good design that creates the right emotional response and guides users through your site.
- How to continually improve your site’s conversion by identifying problem areas, conducting A/B testing, and post-launch usability testing.
This workshop will teach you the tools you need to create a website that converts, from understanding the psychology of user behavior to crafting a compelling value proposition that addresses users’ needs.
What will it cover?
In this workshop, you will learn:
- The role psychology plays in encouraging action: Psychology plays an enormous role in designing for conversion. Paul focuses on four of the most influential factors and how they can be practically applied to the websites we create, without straying into manipulative techniques.
- How you can create a compelling offering: Design alone is not enough to encourage users to act, you also need excellent copy and a desirable product or service. That is why Paul introduces you to the process of creating a value proposition and how to address the questions and concerns people have when being asked to act.
- How to shape people’s perceptions through good design: Good design performs two roles on a website; it shapes people’s impressions of the product and also guides the user around. In this workshop, you will learn how to nurture the right emotional response and create a visual flow through your site.
- How to continually improve your site’s conversion: Nobody will create the perfect converting website on their first attempt. The secret to conversion optimisation is ongoing testing and iteration. That is why Paul will explore topics such as identifying problem areas, A/B testing and post-launch usability testing.
Who is it for?
The masterclass is ideal for UX designers and copywriters who work on eCommerce or marketing websites.
It is also invaluable for design leaders responsible for encouraging cross-discipline collaboration. Heck, bring the whole team along and learn how together they can create truly compelling website.
The masterclass will help in-house professionals build compelling experiences while allowing freelancers and agencies to exceed client expectations.
Meet the speaker
Paul Boag is an experienced online copywriter and expert in conversion optimization. He is the author of Click!, a book about conversion optimization, and has worked with clients such as the Doctors Without Borders, Nestle, and PUMA. With over 25 years of experience, he is an expert in creating clear, concise, and engaging websites that encourage users to take action.
Schedule
The workshop is split into four seperate sessions:
Session 1: The role psychology plays in encouraging action
- Introduction to the psychology of user behavior
- Explanation of the four most influential factors in designing for conversion
- Practical application of psychology to the websites we create
Session 2: How you can create a compelling offering
- The importance of a value proposition in encouraging action
- How to create a value proposition that addresses users’ questions and concerns
- The role of excellent copy and a desirable product or service in encouraging users to act
Session 3: How to shape people’s perceptions through good design
- The two roles of good design on a website: shaping people’s impressions and guiding users around
- Nurturing the right emotional response to create a visual flow through your site
- Practical tips for designing a high-converting website
Session 4: How to continually improve your site’s conversion
- Identifying problem areas and conducting A/B testing
- Post-launch usability testing and ongoing iteration
- The secret to conversion optimization: continuous improvement
By attending this workshop, you will learn how to create a website that converts by optimizing your design, copy, and psychology. From understanding the psychology of user behavior to crafting a compelling value proposition that addresses users’ needs, this workshop will teach you the tools you need to build a high-converting website.
